Small But Mighty – Daily Jam Harnesses the Power of the Micro-Influencer
August 28, 2020 4:35 pm
In today’s digital age, social media influencers play a huge role in selling a story, not just products and services. While it might be tempting to believe that high-profile celebrities are the ones to chase after, Daily Jam has been early to catch on to the concept of micro-influencers – aka people who have a smaller but more ardent and local social media following – to win over customers.
Younger crowds are especially unreceptive to one-way advertising. We focus on finding innovative ways of reaching our customers, so our franchisees can benefit from our cutting-edge marketing initiatives. Daily Jam has partnered with local micro-influencers such as Cassidy Mendezona (30.9K followers) and Diana Brandt (111K followers), the original Arizona Foodie.
On her Instagram page, Cassidy posted a fun photo of waffles and a mimosa for National Waffles Day, tagging Daily Jam. A beautifully styled Daily Jam brunch spread with waffles, bacon, scrambled eggs, fruit and more caught followers’ attention when Arizona Foodie posted it on her Instagram and Facebook pages. As part of International Women’s Day in March, a select group of influencers were invited to a “Box and Brunch” event that included a workout at a local Jabz fitness studio followed by brunch at Daily Jam. Micro-influencers including @thewendycampos (7.8K followers) and @jonicainchdaily (13.1K followers) shared some highlights.
Daily Jam’s hip vibe and fun spin on traditional foods like red velvet waffles — the Food Network named Daily Jam’s waffles the best in Arizona — and “bravacado” toast are exactly what micro-influencers are looking to feed their followers. Of course, Daily Jam wins high marks among loyal customers for more than just Insta-worthy food. Our varied brunch options and delectable cocktails attract a broad range of customers. Each has its impact on making Daily Jam a standout in the foodie scene.
As we expand our presence in the Southwest and beyond, we continue to incorporate effective local marketing strategies, including the use of micro-influencers, to whet customers’ appetites and drive local business for our owners. As a Daily Jam franchisee, you’ll have access to a dedicated PR team who will help foster and facilitate relationships with local market social media influencers and brand ambassadors. Contact us today to learn more about our franchise opportunities, marketing support and resources.